In this session, we'll examine how the Analytics Team partners with the Demand Planning organization to transform the process, the roles, and the perception of Forecasting at Kellogg’s. We'll look at how the right data and analytics enhance the forecasting process, ensure adoption, and elevate the role of Demand Planner. Finally, we'll see how advanced analytics are ushering in a new era of simplified and optimized integrated planning. Also, get a flavor of what will be shared at IBF’s Predictive Business Analytics & Forecasting Conference in New Orleans, April 23-25.