Bringing Order Out Of Chaos: Forecasting E-Commerce
Looks at the impact of e-commerce on business and forecasting.
From Issue:
Spring 2001
(Spring 2001)
IBF Journal Article by Susan L. Golicic, Donna F. Davis, Teresa M. McCarthy and John T. Mentzer, originally published in Spring 2001
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Bringing Order Out Of Chaos: Forecasting E-Commerce