Collaborative Forecasting: Goodyear Tire and Rubber Company's Journey

COLLABORATIVE FORECASTING: GOODYEAR TIRE & RUBBER COMPANY'S JOURNEY By Steven D. Miller and Krista M. Liem Describes in detail the problems in the legacy system at Goodyear and the changes the company made over time to improve it … the new forecasting system emphasizes customer specific forecasting … for new product forecasting, Goodyear uses an analog model. The Goodyear Tire & Rubber Company (Goodyear) is a worldwide leader in the production of tires, engineered products and other goods, with over one hundred years of history. It has long recognized the importance of forecasting customer demand as a part of its production and distribution planning, and the need for meeting the customer's requirements with the right product in the right place at the right time, every time. Statistical forecasting techniques have long been used to begin the process of negotiation between production planning and marketing organizations. This vital process starts with the need for forecasting the short term unconstrained demand for developing production and distribution plans, which is the core of our demand planning business model. Goodyear has made large improvements in the forecasting ...