DEMAND PLANNING: PUSHING THE REST OF THE COMPANY TO DRIVE RESULTS By Brad Stitt Outlines how supply chain functions … describes in detail how Demand Planning adds values to various departments within an enterprise … to improve performance, Key Performance Indicators have to be measured and communicated. How do you utilize your Demand Planning organization to push the rest of the company (ROC) towards driving results across the supply chain? In this article, I will be discussing the powerful dynamics within organizations that can make or break your Demand Planning process. I will also give you some real life strategies that bring the integration of the Demand Planning process to life. Getting functions across the “Rest of the Company” aligned with the Demand Planning department will pay long term dividends for your organization, and will give you the jump start you may need in executing “forecasting” for the first time, or further entrench your existing Demand Planning department. Synchronizing people from different functions and their activities will drive support and produce valuable results. UNDERSTANDING THE SUPPLY CHAIN There are specific roles for each function in ...

From Issue: Summer 2004
(Summer 2004)

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Demand Planning: Pushing the Rest of the Company to Drive Results