Demand Sensing in Volatile Times

Currently every industry—including electronics—is feeling the pain of this volatile economy. To stay competitive in this market, it is important to sense quickly the changes in the market dynamics and respond. Other key factors that are equally important and are needed for quick and decisive actions are close collaboration and visibility in the supply chain. GERRY FAY | Mr. Fay is Senior Vice President at Avnet. He joined the company in 2005 as a member of the EM global staff and Senior Vice President of Global Supply Chain & Strategic Accounts for Avnet United. In this role, he led the expansion of the key account program, designed to service Avnet s top customer base. Prior to that, he was with Memec where he held numerous positions including President of Memec Americas. He holds a master s degree in business administration from the University of Redlands, California. E E verything I know about supply chain I learned from my mother. I grew up in a family of eight and some how my mother was able to keep us clothed and fed. She knew our preference about food and everything else. If we liked the new things she tried, they were incorporated into our family supply chain. If not, ...