Financial Forecasting At Atlantic Richfield Company
Describes the forecasting process used at Atlantic Richfield Co. Planning is driven not only by statistical forecasts but also by the forecasts based on different scenarios.
From Issue:
Fall 1992
(Fall 1992)
IBF Journal Article by Al Baker, Kathryn E. Williams and Paul Sheldon Foote, originally published in Fall 1992
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Financial Forecasting At Atlantic Richfield Company