Forecasting At Blue Cross Of California: A Corporate Turnaround
Discusses the turnaround of Blue Cross of California and what part forecasting played in the process.
From Issue:
Winter 1992
(Winter 1992-1993)
IBF Journal Article by Deborah Lachman, Kathryn E. Williams and Paul Sheldon Foote, originally published in Winter 1992-1993
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Forecasting At Blue Cross Of California: A Corporate Turnaround