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Forecasting The Effect Of Price Changes On Net Revenue Across Different Market Segments

Examines how price and cross elasticities can be used to predict the effect of price changes on net revenue.

From Issue: Winter 1996
(Winter 1996-1997)

IBF Journal Article by A. Noel Doherty, originally published in Winter 1996-1997
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Forecasting The Effect Of Price Changes On Net Revenue Across Different Market Segments
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