Fortune 500 Firm Revamps System After 32% Forecasting Error
The firm conducted an extensive analysis after the firm experienced serious error. Key finding included a lack of understanding of the business and the need for education.
From Issue:
Summer 1984
(Summer 1984)
IBF Journal Article by Jeffrey A. Lowenhar, originally published in Summer 1984

Fortune 500 Firm Revamps System After 32% Forecasting Error