How Does Demand Planning Create Value for the Organization

Learn how various industries think about the value a Demand Planning group brings to their organizations. Whether you want to know how to determine if you have the right amount of Demand Planning resources or how you can present a business case for requesting more resources to grow your Demand Planning capabilities, this article will help you demonstrate to your organization the value you are creating. 10 Copyright © 2014 Journal of Business Forecasting | All Rights Reserved | Summer 2014 Sales in real time, conducting demand sensing, and so forth? We are also asked how to measure the benefit derived from the Demand Planning function. What KPIs, scorecards, benchmarks, etc., should we use? Likewise, what metrics do you use to establish a business case to request funding for an additional head count, to purchase a new tool, or to initiate a new process? These are the type of questions we discussed in the hour-long panel discussion; some of the key insights are noted below. BENEFITS OF A GOOD FORECAST Let’s start with defining some of the benefits of a good forecasting process. Forecasting is often perceived as having the sole function of delivering a single number ...