How to Forecast Demand in Tender Markets
Describes the structured judgment approach to forecast demand in tender markets. Tender bids are used by the buyers to introduce uncertainty in an effort to drive down sellers' prices. The scenario manager within Excel can automatically generate expected values for different scenarios.
From Issue:
Spring 2002
(Spring 2002)
IBF Journal Article by Michael Latta, originally published in Spring 2002
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How to Forecast Demand in Tender Markets