How To Predict The Success And Failure Of A New Mailing List In Direct Mail

Shows the methodology for predicting the response of a new list.

From Issue: Winter 1997
(Winter 1997-1998)

IBF Journal Article by Chaman L. Jain, originally published in Winter 1997-1998

How To Predict The Success And Failure Of A New Mailing List In Direct Mail

Get unlimited access with IBF Membership Subscribe to JBF magazine