It's Time For Forecasts To Be Less Important
The reasons why a business fails, the author states, are not because of poor forecasts because talented people are not highly motivated, suppliers are not reliable, and users don't understand the statistical variability in forecasts.
From Issue:
Spring 1993
(Spring 1993)
IBF Journal Article by Terry Oswald, originally published in Spring 1993
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It's Time For Forecasts To Be Less Important