Cart (0)
member Cart (0)

Marketing Managers Evaluate Forecasting Models

Survey results show that the marketing managers rate survey and opinion polling as the most important methods and autoregressive and Box-Jenkins as the least important.

From Issue: Spring 1989
(Spring 1989)

IBF Journal Article by J. Holton Wilson and Hugh G. Daubek, originally published in Spring 1989
image
Marketing Managers Evaluate Forecasting Models
Get unlimited access with IBF Membership Subscribe to JBF magazine