Cart (0)
member Cart (0)

New Product Forecasting With A Purchase Intention Survey

Describes how to use purchase intention surveys for new product forecasting.

From Issue: Fall 1993
(Fall 1993)

IBF Journal Article by David B. Whitlark, Michael D. Geurts and Michael J. Swenson, originally published in Fall 1993
image
New Product Forecasting With A Purchase Intention Survey
Get unlimited access with IBF Membership Subscribe to JBF magazine