OrganizatiOnaL cuLture anD DeManD PLanning—an ODyssey OF a FOrecaster By Francesca Deveau Shows how demand-planning program is implemented in a small company … it is not that important where the demand-planning function resides because it requires cross-departmental participation … you cannot expect collaboration from your external partners if there is no collaboration within the organization. I I n these pages, I would like to share my experience in implementing Demand Planning for a small, family- owned manufacturer of organic foods. This scenario is probably not unlike many other family-owned organizations that are growing at a rapid pace but do not have the infrastructure and culture to support the growth process. This story highlights the contrast between the traditional siloed, product-oriented organization (the one discussed here) and the transparent, collaborative, and process- oriented organization required for today’s competitive environment. OrganizatiOnaL cuLture anD DeManD PLanning Picture me as an energetic, new MBA who got a job working as an assistant manager with forecasting responsibilities for a company I believed was a “dream company.” I had left ...

From Issue: Summer 2008
(Summer 2008)

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Organizational Culture and Demand Planning—An Odyssey Of A Forecaster