The Influence Of Consumer Sentiment On The Sales Of Durables

Consumer sentiment is the key to the forecast of consumer durables. Shows different modes to find out the potency of consumer sentiment in explaining the irregular pattern of consumer spending on durables.

From Issue: Fall 1994
(Fall 1994)

IBF Journal Article by E. James Jennings and Paul McGrath, originally published in Fall 1994

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The Influence Of Consumer Sentiment On The Sales Of Durables

From Issue: Fall 1994 (Fall 1994)

From Issue: Fall 1994
(Fall 1994)