Event Speakers
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Simone Frankema
Simone Frankema

Manager of Strategy and Process
Simone Frankema is the Manager of Strategy and Process Improvements (supply chain) at Abbvie, a global Biopharmaceutical company. Simone is located in the Zwolle, Netherlands office and has more than 10 years of supply chain experience in the pharmaceutical industry, including production planning, brand management, project management, inventory management and, most recently, data analytics. Prior to joining AbbVie, Simone spent 7 years at Abbott, working in various roles including Master Scheduler and Franchise Manager. Simone holds an MBA specializing in Operations and Supply Chain Management from Rijks University in the Netherlands.
Simon Ketteringham
Simon Ketteringham
Innocent Drinks

Head of Business Delivery
Simon currently works as the Head of Business Delivery at Innocent drinks, responsible for the forecasting and S&OP teams. Prior to this, he led their Business Change team, delivering technology change group-wide. This included the transformation of the Supply Chain Planning systems and a refresh of all the end user computing infrastructure to empower the entire team to work at optimal capacity. Simon’s career has seen him complete a 3-year stint with the Foreign and Commonwealth office in the UK civil service, but the bulk of his experience is at Innocent Drinks where he has worked in a number of Supply and Sales roles. Simon holds a Master’s degree in Engineering from the University of Oxford.
Valentina Coco Hary
Valentina Coco Hary

Finance Manager Divisional Supply Chain
Valentina is a Supply Chain professional with a diverse background in Finance, Demand Planning, Supply Chain and Inventory management. She has a passion for developing and improving sustainable business processes. Valentina has worked for a number of well-known organizations including P&G, General Mills, ASICS, Cabot Corporation and Oakley; and has experienced Supply Chains at different stages of S&OP development. She holds an Engineering degree from the Universita’ degli studi di Pisa (Italy).
Walco Verbiest
Walco Verbiest
Lamb Weston Meijer

Customer Supply Manager
Ugo Carolyn Ogwo
Ugo Carolyn Ogwo
Suntory Beverage & Food

S&OP Manager
Thorsten Mebs
Thorsten Mebs
Clariant Plastics & Coatings GmbH

Global S&OP Manager
Aigul Mangibayeva
Aigul Mangibayeva
Burger King Kazakhstan

Head of Supply Chain
Mihaela Rusen
Mihaela Rusen

Project Manager Demand Planning
Sammy Desmet
Sammy Desmet
Maxeda DIY Group

Demand Manager Benelux
Dr. Sven F. Crone
Dr. Sven F. Crone
Lancaster University

Assistant Professor
Dr. Sven F. Crone is an expert in forecasting, with over 15 years of expertise in both its theory and practice. As an Assistant Professor and the director of the Lancaster Centre for Forecasting - with 15 members the largest think tank dedicated to business forecasting - he has over 40 scientific publications with international awards for developing novel forecasting algorithms, trained over 500 demand planners, and consulted with industry leaders on improving forecasting methods, systems and processes. Sven is a regular speaker at IBF conferences, sharing insights from hands-on consultancy projects on SAP APO DP and the latest research in forecasting for FMCG/CPG, Call Centres and Energy Markets.
Liesbet de Munck
Liesbet de Munck
Reckitt Benckiser

Demand and Supply Manager BNL
Liesbet De Munck has over 15 years of experience across different roles in supply chain. She has spent several years at AB InBev, a global drinks manufacturing giant, working in demand planning roles. Here she led a demand planning transformation project, ensuring implementation of best practices and cross-functional collaboration in S&OP. In 2016 Liesbet moved to Reckitt Benckiser to assume the position of Supply and Demand Planning Manager for the Benelux region, based in Brussels. She holds a degree in Commercial Engineering, Logistics and Operations Management from the University of Hasselt in Belgium.
David LE ROY
David LE ROY
RPC Bramlage

Supply Chain Project Manager at RPC
David is a Supply Chain Project Manager at RPC, a leading global design and engineering company in plastic products in packaging and non-packaging markets, with centers of excellence worldwide and a turnover of around £3.9bn. David is part of a business improvement team within the RPC Bramlage division and his focus area is Supply Chain transformation. He held various roles in Supply Chain management as well as continuous improvement/lean manufacturing. David holds a general engineering degree from ICAM, France and is certified CPIM from Apics.
Nataša Đukić Kojić, CPF
Nataša Đukić Kojić, CPF
Hemofarm - STADA Group

Coordinator for Sales Planning
Nataša started her career at Hemofarm in Serbia and has more than 16 years’ experience in the Pharmaceutical industry across various departments but primarily in Marketing and Sales. Her work history covers chief of warehousing for finished goods, analytics associate in Customer Service and demand planning coordinator. She is currently working as manager for sales and demand planning for 11 different countries. She has worked closely on SAP implementation, statistical demand forecast process implementation, and optimization of inventory. In 2011, Nataša joined the newly established Sales and Demand Planning Team within the Marketing unit, which is accountable for 11 SEE markets. She is an IBF Certified Professional Forecaster and holds a master’s degree in Technology from University of Novi Sad in Serbia.
Marina Sologubova
Marina Sologubova
Johnson & Johnson

Supply Chain Planning Excellence - Associate Director
Jonathon Karelse
Jonathon Karelse
Factors Group of Nutritional Companies

Chief Strategy Officer
Jonathon’s professional career has consisted of leadership roles in transportation, finance and health products, beginning in supply chain and demand planning roles and culminating in a vice president position in strategic planning and corporate development. Currently, he functions as the Chief Strategy Officer at the Factors Group of Nutritional Companies. He is a recognized thought leader in demand planning and is co-founding partner of the S&OP consultancy NorthFind Partners. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics and diagnostics and forecast value-add. He studied economics at the University of Western Ontario before moving to Vancouver to study law at the University of British Columbia. Jonathon went on to study operations and value chain management at the MIT Sloan School of Management.
Sven Smets, CPF
Sven Smets, CPF
Petronas Lubricants

Demand Planning Manager
Sven transitioned from customer service to demand planning in 2006, taking a demand planner role at Black & Decker. He has worked in S&OP and demand planning ever since at companies including BASF, Omega Pharma, Wolf Oil, and most recently, Petronas Lubricants where he is currently Demand Planning Manager. Here, he and his team built a Demand Planning process bridging regional HQs and EU markets to support the regional S&OP process. Sven is now member of the Global Centre of Excellence, responsible for the Demand Planning Process around the world. His focuses are aligning the process at global level, running regional capability analysis, providing global training, and executing S&OP maturity assessments. Sven holds a degree in Economics and Languages from AP Hogeschool Antwerpen, Belgium, and is an IBF Certified Professional Forecaster (CPF).
Chris Turner
Chris Turner

Chris works with a range of clients worldwide, across industry sectors, on strategy development, innovation and joined-up decision-making. A highly respected facilitator, Chris has a unique ability to understand and simplify complex business issues and opportunities and translate these into action. He has worked with leadership teams around the world, helping them to articulate, share and realize their strategies through aligning the organization, integrating decision-making and capability building.
Eric Wilson, CPF
Eric Wilson, CPF
Escalade Sports

Director of Planning
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Demand Planning at Escalade Sports. Prior to this he worked as the Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is a Certified Professional Forecaster (CPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the book Cultural Cycles.
Mustafa Siddiqui
Mustafa Siddiqui
AlSafi Danone

Sales & Operations Planning Manager
Mustafa has over 9 years’ experience with global and Middle Eastern companies in various industry sectors including Manufacturing, Medical, Oil & Gas and Dairy. He currently works for Danone, a French multinational foods company where he manages the planning function with a core focus on demand and initiatives planning. Mustafa has successfully revamped the S&OP process and introduced key KPIs’ for business excellence and regular monitoring of risks and opportunities. Prior to joining Danone, Mustafa worked at Castrol as Demand and Supply Planning Manager, where his supply chain planning training resulted in setting a new record for forecast accuracy across the Asia-Pacific region. He is a contributor to IBF publications and has been awarded the star award by British Petroleum in 2015. Mustafa holds a degree with double majors in Economics and Finance from the Institute of Business Management Pakistan.
Jordi Zwart
Jordi Zwart

Sr. Client Operations Manager
Jordi has over 10 years’ experience delivering Operational Excellence and Customer Excellence using the basic principles of the S&OP process and L6S. He has successfully implemented S&OP for companies in the Telecoms and Banking industries and currently works for Asurion as Client Operations Manager. His career has encompassed various supply chain and logistics roles, and by working closely with the University of Tilburg, he developed an intricate understanding of System Network Dynamics, forecasting processes and the dynamics of a multi-disciplinary End to End Supply Chain. He holds degrees from Vrije University and the University of Tilburg in the Netherlands.
Andrea Franco
Andrea Franco
Janssen Pharmaceuticals

Global Demand Management Supervisor
Javier Ribes Sampedro
Javier Ribes Sampedro
Javier Ribes Sampedro

Manager, Marketing Strategic Planning
Luca Suriano
Luca Suriano
Brooks Brothers

Former SVP Sourcing and Production
 Milan Zavišin, CPF
Milan Zavišin, CPF
Hemofarm - STADA Group

Associate for Sales Planning
Milan joined Hemofarm in 1996 and for the first 12 years, he was engaged in equipment and system validation activities in the QA Division. In 2008, he became a member of the Analytics Team in the West Balkans area within the Marketing and Sales unit. He was first tasked with demand planning for the Montenegrin and Macedonian markets, and after assuming a position in the Sales Team, he started sales planning for the Serbian market. Over the course of the last 7 years, he has been in charge of forecasting and demand planning for the Serbian and Romanian markets. In 2011, Milan joined the newly established Sales and Demand Planning Team within the Marketing unit, which is accountable for 11 SEE countries. He is an IBF Certified Professional Forecaster.
Mary Tan, CPF
Mary Tan, CPF
Institute of Business Forecasting & Planning

Sr. Consultant/Facilitator
Mary Tan is an accomplished demand planning professional with over 20 years’ Supply Chain leadership experience. She has a track record of driving substantial improvements in operating performance through E2E Supply Chain Planning, Executive S&OP management and building world-class planning teams. She has held various key leadership roles in the Technology, FMCG and Pharmaceutical industries in companies such as GlaxoSmithKline (GSK), Schneider Electric, Flextronics, Pfizer Nutrition, Cisco Systems, SCM Microsystems and HP. Her most recent roles were as Regional Director of Demand Planning and S&OP at GSK and Schneider Electric. She holds a bachelor’s degree in Commerce from Murdoch University and a diploma in Mechanical Engineering from Ngee Ann Polytechnic. Mary is also a Certified Professional Forecaster (CPF) from IBF.
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    Why Attend

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    IBF Member Tutorial

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    About Us

Reserve Your Space Without Obligation

This was my first IBF conference and I'm discovering the IBF world. I thought it was a very good event. I loved the networking and sharing among practitioners. I am taking away a lot of ideas for making this move in my own organization.
A. Solis Gil, Business Collaborative Processes Director, Schneider Electric
  • Join the largest gathering of global professionals from all industries with S&OP/IBP, Demand Planning, Supply Chain, Forecasting, and Analytics responsibilities in Europe
  • Meet other professionals from Sales, Marketing, Finance, HR, Executive Management, and other key functions in the S&OP/ IBP process
  • Learn how to bring change to your organization for better S&OP and operations planning
  • Bring your organization to best-in-class levels in performance through better business planning & forecasting
  • Learn step-by-step from lessons learned and case studies shared by well-known global companies
  • Get instant feedback on your specific challenges and truly network during our Round-Robin Round-Table Discussions
  • Enjoy further networking during our after conference cocktail reception
  • Take advantage before or after the conference of our exceptional location in the heart of central Amsterdam
  • All this and more
See What our Participants are Saying
Past Event Speakers
Show all Speakers
Simone Frankema
Manager of Strategy and Process
Simon Ketteringham
Innocent Drinks
Head of Business Delivery
Valentina Coco Hary
Finance Manager Divisional Supply Chain
Conference Schedule
  • Pre-Conference Workshop
    Nov 20, 2019
  • Conference Day 1
    Nov 21, 2019
  • Conference Day 2
    Nov 22, 2019
  • Exam Day
    Nov 23, 2019
IBF Members Only
8:00 AM - 9:00 AM
Morning Refreshments & Tutorial Registration
9:00 AM - 4:00 PM

MORNING | 9:00 AM–12:10 PM


  • Benefits and its impact on supply chain, management decisions, financial plans
  • Responsibilities/Accountability
  • Consensus development and management support
  • Relationship to other decision and planning processes
  • Cross-function participation and involvement


  • Process design and interfaces
  • Cross-functional involvement and consensus building
  • Forecaster competencies & skills
  • Forecast user Information needs
  • Risk and error tolerances


  • Importance of error measurement and analysis
  • Sources and remediation of error
  • Interpretation and application of error metrics
  • Mean Absolute % Error (MAPE)
  • Weighted Mean Absolute % Error (WMAPE)
  • Error analysis and cost of error


  • Data identification and definition
  • Structure of time series data
  • Data collection and analysis
  • Identifying and adjusting for anomalies

12:15 PM–1:15 PM | LUNCH

AFTERNOON | 1:20 PM–4:30 PM


  • Importance of pattern identification
  • Time series model development
  • When to use time series models
  • Advantages and disadvantages of time series
  • Event adjustments and when to use
  • Underlying assumptions
  • Widely used time series methods – averages, naïve model, exponential smoothing, decomposition, trend, seasonal, and other time series methods


  • When to use Regression
  • Advantages and disadvantages
  • How to build a regression model for demand
  • Application in estimating effects of promotions, pricing, advertising, and other program actions
  • Using regression methods in conjunction with time series forecasting


  • Challenges of New Product Forecasting
  • Opportunity identification and evaluation
  • Product lifecycle structure and estimation
  • Qualitative forecasting methods
  • Diffusion models
  • Quantitative forecasting methods
  • Expected error and accuracy

MS-EXCEL will be Used for Demonstration Exercises. Bring Along Your Laptop (Optional)

Jeff Baker, CPF
Institute of Business Forecasting & Planning Education Advisor
Mary Tan, CPF
Institute of Business Forecasting & PlanningSr. Consultant/Facilitator
9:00 AM - 4:00 PM
Fundamentals Of Demand Planning & Forecasting Tutorial (IBF MEMBERS ONLY)
Super Early Bird Rate
(Expires in 116 days, 15 hours)
S&op & Forecasting Conference
21-22 November 2019
Cocktail Reception
21 November 2019
Refreshments & Lunch
IBF Membership
(1 Year)
Forecasting Tutorial
20 November 2019 (IBF Members Only)
IBF CPF Certification Exams
Fundamentals Of Demand Planning & Forecasting Book
Discount Price
$1,599.00 / €1,520.00
$1,799.00 / €1,710.00
$3,098.00 / €2,945.00
$3,498.00 / €3,325.00
$5,397.00 / €5,130.00
$2,974.00 / €2,853.00
Upcoming Events & Trainings
August 12 – 13, 2019
Boston, Massachusetts USA
Business Planning, Forecasting & S&OP...
June 19 – 21, 2019
Las Vegas, Nevada USA
Supply Chain Planning Training Course w/ 1-Day S&OP and Demand Management Workshop...
June 13 – 14, 2019
Chicago, Illinois USA
Event Location
DoubleTree by Hilton Amsterdam Centraal Station
Oosterdoksstraat 4, 1011 DK, Amsterdam, NETHERLANDS
Special IBF Room Rate: 219 €/night + tax when you reserve by 31 October 2019
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