Event Speakers
Collapse List
Mark Lawless
Mark Lawless
Institute of Business Forecasting & Planning
Senior Consultant
Mark Lawless is a Senior Consultant for the Institute of Business Forecasting & Planning (IBF). He has extensive experience in forecasting, planning, business process development, and business management. Mark has been associated with the Institute of Business Forecasting since its inception. He has held a C-level positions, including Chief Planning Officer, Chief Financial Officer, and Chief Operating Officer in his career. During his company affiliations, he has been responsible for 1) Development of planning and forecasting processes; 2) Development of forecasting models; 3) Selection and implementation of supporting automated systems; 4) Presentation of forecasts and plans to all levels of management and to major investors and analyst groups; 5) Remediation and continuous improvement of forecasting & planning processes and related forecasting models. During his association with the IBF, he has published many articles in the Journal of Business Forecasting (JBF) and serves as an editorial advisor to the publication. Mark has participated in the development of the IBF’s Certification Program, and has developed and run tutorials to prepare those taking the certification examination. Mark holds an undergraduate degree in Economics, and graduate degrees in Economics, Finance, and Accounting. He is an alumnus of Southern Illinois University (Edwardsville), Washington University (St. Louis), Boston College, and Bentley University. He is also IBF’s 2016 Award recipeient for Lifetime Achievement in Business Forecasting & Planning.
  • tabs image tabs image cover

    Why Attend

  • tabs image tabs image cover

    About Us

If you want to ensure your customers receive their orders fast, preserve cash, ensure new product planning success, optimize marketing strategies with big data & predictive business analytics, lower inventory, improve supply chain efficiency, it is crucial that you improve your company's S&OP, demand planning, and forecasting process. We all know in forecasting that we strive for better accuracy. IBF's training program will teach you how to be more right than wrong and better plan the business.

During the training, IBF's senior educators will use their wealth of real-world experience to provide valuable knowledge for empowering employees, uniting departments, and gaining consensus. It is geared towards every industry, at all levels of experience.

Plus, if you're looking to educate your sales, marketing, finance, supply chain, and demand planning teams on the fundamentals of forecasting & planning, then this program is for you. Furthermore, IBF's Online training program is especially geared for those with limited budgets and time constraints for travel.

Advantages of IBF’s Online Training:

• Benchmarks & Best Practices: Get access to valuable benchmarking data, as well as best practices that successful companies are using to win in today's challenging marketplace. Identify the gaps in regards to your people, processes, technology and learn what action plans are required to correct them.

• Valuable Bonus Materials: Case studies, exercises, data-sets, templates, and complete presentation slides.

• Save Money & Unlock the Power of your ERP / Demand Planning Solution: Learn to leverage the power of your ERP for improved demand planning & forecasting. Most companies only utilize a small percentage of their system's capabilities.

• Certification Preparation: If you're registered to take IBF's Certified Professional Forecaster (CPF) exams, this training program is a great way to prepare.

Furthermore, our focus on Sales & Operations Planning (S&OP) and the role of Demand Management will help you and your colleagues learn pitfalls to avoid during a process implementation that can immediately pay dividends and keep your company on the right path to success.

IBF's training program is a comprehensive curriculum that is based on over 30 years of research and working with the forecasting/demand planning community. And at the same time it is continuously reviewed to ensure it matches the needs of businesses and professionals today.

Event Speakers
Show all Speakers
Mark Lawless
Institute of Business Forecasting & Planning
Senior Consultant
Online Training Schedule
  • #1 Fundamentals of Demand Planning
    Sep 18, 2018
  • #2 Forecasting Analytics
    Sep 20, 2018
  • #3 Collaboration & New Product Planning
    Sep 26, 2018
  • #4 S&OP - Sales & Operations Planning
    Sep 27, 2018
  • #5 CPF Prep/ Review
    Oct 1, 2018
Fundamentals of Demand Planning & Forecasting: 1-Day Workshop
September 18, 2018 | 10:00am–4:00pm EST
IBF Re-Certification - 3 Points
Section 1: Fundamentals of Demand Planning.

Demand Planning & Forecasting is both an art and a science. It requires informed judgment, business expertise, and technical skills. Done well, it can provide a true competitive edge and increased sales, while managing inventory and maintaining best-in-class customer service. Forecasting depends on both a structured process and modeling. Both are equally important. In this workshop, we will describe not only the fundamentals of forecasting and planning, but also why the forecasting process is important and what role it plays in demand planning.

Key Learnings:

  • What you need to know about demand planning & forecasting
  • Why we need forecasts and what role do they play in the supply chain
  • How to effectively create and launch an effective demand planning process
  • The ingredients of an effective forecasting process why we need it
  • Why is it important to have a consensus forecasting process in place
  • Why is it important to have a single number forecast and plan
  • What contributes to bull whip effect and how to avoid it
  • Why unconstrained demand is important in demand planning
Section 2: Demand Planning & Demand Management.

Both demand management and demand planning call for managing the demand, that is, what to do if demand is greater than supply or if supply is greater than demand? It's in the best of interest of a company to balance supply with demand. This requires demand sensing (reading and interpreting the signals of the market) and demand shaping (shaping the demand to optimize sales and profit). For effective demand planning, we have to set some business rules, that is, how to deal with different issues that might arise. For example, how to deal with products that are highly volatile, how to allocate products among different customers when there is a shortage, what criteria to use for pruning products, and so on. Also, we need to regularly review such things as forecast performance, customer service, and inventory levels, which will also be addressed in this workshop.

Key Learnings:

  • How to sense and shape the demand
  • What business rules need to be established for effective demand planning
  • What are the success factors and impediments to demand planning
  • How to deal with products that are highly volatile
  • What demand planners should review every month and why
  • How to interface demand planning to the S&OP Process
  • How to interface the S&OP to New Product planning and Long-Term Business Plans
Presented By:
author
Mark Lawless
Institute of Business Forecasting & PlanningSenior Consultant
Pricing
Onsite Rate
(Expires in now)
Non-member
IBF Members
Single Day
Full course
(4 days)
Full course + CPF Review
(5 days)
Full Course + CPF Review & EXAMS (incl. Book)
(5 days)
Membership + Full Course + CPF Review & EXAMS (incl. Book)
(5 days)
$349
$299
$1,199
$1,099
$1,399
$1,299
$2,574
$2,474
$2,674
$2,574
Put the IBF to Work for You!

Become an IBF Member and Start Improving Your Forecasting & Planning Performance Today.

The IBF Advantage:

IBF members include well-known company professionals that span a broad array of business sectors. By joining our organization, you can make certain that your company sets up the right forecasting & planning process and uses the best techniques available. Moreover, you can be sure that your forecasting and demand planning staff has the proper knowledge and skill set for success.

As an IBF member you receive:

  • A subscription to the Journal of Business Forecasting, which is primarily written by and geared toward practitioners.
  • Our Research Reports which include valuable benchmarking information and provide you with eye opening information on various topics in Business Forecasting and Planning.
  • Special discounts on our Conferences, Workshops, Training Seminars, Certification Program, as well as on any new products and services we will offer in the future.
  • Access to Journal of Business Forecasting Past Articles (FREE)Access to our growing online Knowledge section & Action Templates
  • Complimentary 1-day Tutorials at select Global events ($1000 USD Value)
Upcoming Events & Trainings
August 12 – 13, 2019
Boston, Massachusetts USA
Business Planning, Forecasting & S&OP...
June 19 – 21, 2019
Nashville, Tennessee USA
w/ 1-Day S&OP and Demand Management Workshop...
June 13 – 14, 2019
Chicago, Illinois USA
...