In the digital age, firms compete on their ability to leverage “Big Data” to identify both near real-time and periodic improvement opportunities. Experts estimate the amount of data available will continue to double every two to three years. Reporting and analysis processes and systems must keep pace. This article provides a real-life case study on how to address the link between information and supply chain performance.

From Issue: Special Issue: Future of Demand Planning & Forecasting
(Winter 2017-2018)