Winter 2013-2014

Journal of Business Forecasting Volume 32 | Issue 4 | Winter 2013

The Journal of Business Forecasting has been providing demand planning, forecasting, supply chain, and S&OP practitioners with jargon-free articles on how to improve the value of their roles and company performance from improved forecasting and planning for over 30 years.

Featured Articles:

• Using Demand Sensing and Shaping to Improve Demand Forecasting

  By Jack Malehorn

• The View from the Sales and Marketing Organizations

  By Mark J. Lawless

• The S&OP Tension Convention: Two S&OP Pros Square Off on the Issue of Conflict within the Process

  By Patrick Bower and Glen Fossella

• Striking a Balance between Sales and Operations in the Forecasting Process

  By Ed Thompson

• INTERNATIONAL ECONOMIC OUTLOOK: Emerging Economies Stall Growth in Industrial Countries

  By Evangelos Otto Simos, Ph.D.

• How to Measure the Impact of Diff erent Marketing Efforts

  By Kevin Reim

• How to Get Buy-In to a Demand Planning Process: A Case Study

  By Jonathan Boult, CPF

• Demand Planning Needs Customer Profi tability

  By Larry Lapide

• 2014: The Consensus Outlook

  By Jack Malehorn