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EUROPE: BUSINESS PLANNING, FORECASTING & S&OP/ IBP CONFERENCE
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial
Amsterdam, NETHERLANDS
November 19 – 21, 2025
Register Now
Super Early Bird Rate – Expires in 30 days 20 hours
(on September 12, 2025).
Why Attend?
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    Why Attend

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    See Attendee List

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    Pre-Conference Tutorial

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    CPF Certification

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    S&OP Certificate

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    Supply Chain Planning Certificate

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    About Us

This was my first IBF conference and I'm discovering the IBF world. I thought it was a very good event. I loved the networking and sharing among practitioners. I am taking away a lot of ideas for making this move in my own organization.
A. Solis Gil, Business Collaborative Processes Director, Schneider Electric

This conference is the beating heart of the European forecasting and planning community, bringing together planning professionals from around the world for 2 or 3 days of workshop sessions, round robins, and panel discussions. 2 maturity streams are designed to implement planning in your organization or take an existing process to the next level. This is where professionals come to learn, share knowledge, and take inspiration for real change that drives competitive advantage. A community-focused event, there are multiple networking and socializing opportunities, all in the centre of Amsterdam.

  • Join the largest gathering of global professionals from all industries with S&OP/IBP, Demand Planning, Supply Chain, Forecasting, and Analytics responsibilities in Europe
  • Meet other professionals from Sales, Marketing, Finance, HR, Executive Management, and other key functions in the S&OP/ IBP process
  • Learn how to bring change to your organization for better S&OP and operations planning
  • Bring your organization to best-in-class levels in performance through better business planning & forecasting
  • Learn step-by-step from lessons learned and case studies shared by well-known global companies
  • Get instant feedback on your specific challenges and truly network during our Round-Robin Round-Table Discussions
  • Enjoy further networking during our after conference cocktail reception
  • Take advantage before or after the conference of our exceptional location in the heart of central Amsterdam
  • All this and more
See What our Participants are Saying
Event Speakers
Bernd Kruschewski
Bernd Kruschewski
Mammaly
COO

Bernd is currently the Chief Operating Officer of Mammaly, where he leads end-to-end operations and applies the Integrated Business Planning (IBP) playbooks he developed at Montblanc. Over a decade at the luxury brand, he rose to Supply Chain Director for the Middle East, Africa, and India, implementing IBP frameworks and multi-node distribution across three continents. Now based in Berlin, Bernd and his team combine DTC agility with enterprise-level supply chain planning—transforming pet treats into an eight-figure, omni-channel business.

Khadidja Francis
Khadidja Francis
Guerbet
Global Demand Manager

Khadidja Francis is a seasoned Demand and S&OP/IBP professional with over 15 years of global experience in the pharmaceutical and medical device industries. She currently serves as Global Demand Manager at Guerbet, where she leads a demand team spanning more than 30 countries. Prior to this role, she held positions as Demand and S&OP Manager at Abbott and as a Forecaster at Hydra Pharm. Khadidja holds an MBA in Supply Chain Management from Sorbonne Business School, a Master’s in Economics and Business Administration from University Paris 1 Panthéon-Sorbonne, and a degree in Biochemistry from USTHB, Algeria. She is also APICS CPIM certified.

Sefa Sağlam
Sefa Sağlam
Haier Europe
Global Demand Management Platform Manager

Sefa is the Global Demand Management Platform Manager at Haier Europe, leading demand planning and statistical forecasting for Candy, Hoover, and Haier brands. With expertise in digital transformation and change management, he has held roles across FMCG, home appliances, and consulting. Sefa is a speaker at industry conferences and focuses on Generative AI in IBP. He holds degrees in Mechanical and Management Engineering.

Eric Wilson, ACPF
Eric Wilson, ACPF
Institute of Business Forecasting & Planning
Director of Thought Leadership

Eric is a predictive analytics and business planning innovator, author, teacher and speaker. As Director of Thought Leadership at IBF, he brings over 20 years of experience, previously leading demand planning at Escalade Sports, Berry Plastics, and Tempur Sealy. Eric is an IBF Advanced Certified Professional Forecaster (ACPF) and received IBF’s Excellence in Business Forecasting & Planning award in 2016. He is a frequent speaker and panelist who has published extensively in The Journal of Business Forecasting and APICS Magazine. Eric is also the author of Cultural Cycles, Predictive Analytics for Business Forecasting & Planning, and Practical Guide to Sales & Operations Planning (S&OP/ IBP).

Jonathon Karelse
Jonathon Karelse
NorthFind Management
CEO
Jonathon is a recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science. Jonathon is the author of an Amazon #1 Best Seller for his book, “Histories of the Future: Milestones in the Last 100 Years of Business Forecasting”. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School and is a member of the Harvard Business Review’s Advisory Council.
Garry Lim
Garry Lim
Hempel Coatings Asia
Regional Demand & Planning Manager

Garry is an established professional with over 20 years of operational and commercial experience across multiple industries in APAC with responsibilities for supply chain management improvement initiatives. He has a strong functional knowledge in Supply Chain Optimisation, Inventory Optimisation, Change Management, Lean Six Sigma Implementation (Green Belt Certified), Sales Operations Planning, Demand Planning, as well as Procurement Risk Management. Garry possesses a robust track record in driving end-to-end supply chain management programs and has a proven ability to lead and manage large cross-functional and multicultural teams. He is an effective communicator with strong people management skills and the ability to liaise with stakeholders and commercial teams, which is key for managing change resistance to deliver optimum operational efficiency.

Dalila Brini
Dalila Brini
LFB
MBA, MSc, International Business Analyst / OpEx / Master Data Management / SFE

Dalila Brini is an International Business Analyst at LFB, a leading French pharmaceutical company, where she drives operational excellence and master data initiatives across global functions. With dual master’s degrees in Biochemistry and Business Administration, Dalila has a strong foundation in both science and strategic business processes. She is a Certified Professional Forecaster (CPF) and Certified PQMS Auditor, with prior experience as a Serology Expert and Quality Lead at UK NEQAS. Dalila is also a Microsoft Power BI coach and has presented internationally on topics such as plasma supplier risk management and budget risk stratification. She is a frequent contributor to data-driven forecasting and operational performance forums.

Andrea Szilagyi
Andrea Szilagyi
The Clorox Company
Business Planning Manager

With over 20 years of experience in supply chain and business planning, Andrea has held leadership roles at several companies, including The Clorox Company and Kite Hill. Currently serving as Business Planning Manager at Clorox, she oversees the Cleaning business unit and leads a team of planners, leveraging artificial intelligence for forecasting and process improvements. Previously, as VP of Supply Chain at Kite Hill, she implemented the S&OP planning process, managed key customer relationships, and achieved significant reductions in inventory and lead times. Andrea’s earlier roles include leadership in demand planning and production planning at companies such as Harmless Harvest, Procter & Gamble, and Grundfos, where she drove operational efficiency and innovation in global supply chains.

Justin Lanyon
Justin Lanyon
Arkema
Global Supply Chain Director

Justin began his career with DuPont in 2002, holding roles in engineering, manufacturing, and supply chain across the U.S., India, and China. He later joined Valspar/Sherwin-Williams as a plant manager before becoming Global Director of Manufacturing for Arkema’s Sartomer unit. In 2021, he took on dual leadership roles in Sartomer's Global Photoinitiator and Marketing divisions. Currently, Justin serves as Global Supply Chain Director for Arkema’s Coating Solutions segment, overseeing end-to-end operations across 31 plants and €3B in turnover. He holds a BS in Chemical Engineering, an MBA, and is pursuing executive education at Wharton and INSEAD.

Massimo Giannetto
Massimo Giannetto
AkzoNobel
Former Director of IBP

Massimo Giannetto is a global supply chain and performance management expert with over 20 years of experience leading transformation programs across Europe, Asia, and the Middle East. He served as Director of IBP at AkzoNobel and held senior roles at DuPont, where he developed and integrated global planning processes with financial strategy. Massimo specializes in scenario-based decision-making and cross-functional alignment, helping organizations elevate their IBP maturity. Now working as an executive consultant, he advises companies on digital planning enablement and enterprise decision frameworks. Massimo is a recognized thought leader and frequent speaker at global planning and forecasting conferences.

Samson Dimitrijević, CPF
Samson Dimitrijević, CPF
Lonza
Business Analytics and Lead Operational Planner

Samson Dimitrijevic is a seasoned analytics and planning professional currently serving as Lead Operational Planner at Lonza. He brings over a decade of experience in the biotech and pharmaceutical industries, where he has led supply chain and finance analytics initiatives supporting the production of cancer therapies, autoimmune treatments, and diagnostic tools. Samson holds a MSc in Supply Chain Management from EPFL in Switzerland, an MBA from MIT and the University of Nova/Católica in Portugal, and a MSc in Finance and Investments from the University of Salford, UK. He is also a Certified Professional Forecaster (CPF). Samson has contributed to several enterprise transformation programs focused on operational planning and advanced analytics.

Leon Hergert
Leon Hergert
Spherecast Technologies Inc.
Co-Founder & CEO

Leon leads Spherecast, a platform that enables omni-channel CPG brands like Mammaly to forecast demand, optimize inventory, and automate replenishment using AI agents. Previously, he developed a custom inventory optimization engine for one of the world’s largest MRO providers and later spearheaded fulfillment automation at a venture-backed 3PL tech startup. Today, Leon and his team are scaling these capabilities from the Bay Area to supply chains around the world.

Event Speakers
Bernd Kruschewski
Bernd Kruschewski
Mammaly
COO
Khadidja Francis
Khadidja Francis
Guerbet
Global Demand Manager
Sefa Sağlam
Sefa Sağlam
Haier Europe
Global Demand Management Platform Manager
Conference Schedule
  • Pre-Conference Tutorial
    Nov 19, 2025
  • Conference Day 1
    Nov 20, 2025
  • Conference Day 2
    Nov 21, 2025
IBF Members Only
12:00 PM - 1:00 PM
Tutorial Registration
1:00 PM - 4:00 PM
Pre-Conference S&OP Tutorial

ROLE OF FORECASTING IN THE ORGANIZATION

  • Benefits and its impact on supply chain, management decisions, financial plans
  • Responsibilities/Accountability
  • Consensus development and management support
  • Relationship to other decision and planning processes
  • Cross-function participation and involvement

S&OP & FORECASTING PROCESS

  • Process design and interfaces
  • Cross-functional involvement and consensus building
  • Forecaster competencies & skills
  • Forecast user Information needs
  • Risk and error tolerances

FORECAST ERROR MEASUREMENT

  • Importance of error measurement and analysis
  • Sources and remediation of error
  • Interpretation and application of error metrics
  • Mean Absolute % Error (MAPE)
  • Weighted Mean Absolute % Error (WMAPE)
  • Error analysis and cost of error

DATA MANAGEMENT AND DATA CLEANING

  • Data identification and definition
  • Structure of time series data
  • Data collection and analysis
  • Identifying and adjusting for anomalies

HOW TO FORECAST WITH TIMES SERIES MODELS – THE MOST WIDELY USED METHOD OF FORECASTING

  • Importance of pattern identification
  • Time series model development
  • When to use time series models
  • Advantages and disadvantages of time series
  • Event adjustments and when to use
  • Underlying assumptions
  • Widely used time series methods – averages, naïve model, exponential smoothing, decomposition, trend, seasonal, and other time series methods

HOW TO FORECAST WITH REGRESSION ANALYTICS – FORECASTING AND EVALUATING CAUSES OF VARIATION IN DEMAND

  • When to use Regression
  • Advantages and disadvantages
  • How to build a regression model for demand
  • Application in estimating effects of promotions, pricing, advertising, and other program actions
  • Using regression methods in conjunction with time series forecasting

NEW PRODUCT FORECASTING – FORECASTING OVER LONGER TIME PERIODS WITH GREATER UNKNOWNS

  • Challenges of New Product Forecasting
  • Opportunity identification and evaluation
  • Product lifecycle structure and estimation
  • Qualitative forecasting methods
  • Diffusion models
  • Quantitative forecasting methods
  • Expected error and accuracy

MS-EXCEL will be Used for Demonstration Exercises. Bring Along Your Laptop (Optional)

Pricing
Super Early Bird Rate
(Expires in 30 days 20 hours)
SILVER PACKAGE
$2,099.00 / €1,999.00
$1,899

Member’s discount: -$100

€1,799
GOLD PACKAGE
$2,424.00 / €2,299.00
$2,224
€2,099
4th FREE - GOLD GROUP
Best Value (Group) (4 persons for price of 3)
$7,272.00 / €6,897.00
$6,672
€6,297
GOLD CPF CERTIFICATION PACKAGE
Best Value (+CPF Certification)
$3,824.00 / €3,549.00
$3,624
€3,349
PRE-CONFERENCE WORKSHOP: 1-Day Fundamentals of Demand Planning & Forecasting Tutorial
(IBF MEMBERS ONLY)
Sign In or Register
ADD-ON: Certificate in S&OP/ IBP
$899.00 / €899.00
$899
€899
ADD-ON: Certificate In Supply Chain Planning
$899.00 / €899.00
$899
€899
S&OP/ IBP & FORECASTING CONFERENCE
20-21 NOVEMBER 2025
COCKTAIL RECEPTION
20 NOVEMBER 2025
REFRESHMENTS & LUNCH
FUNDAMENTALS OF S&OP, DEMAND PLANNING & FORECASTING TUTORIAL
19 NOVEMBER 2025 (ACTIVE IBF MEMBERS ONLY)
IBF MEMBERSHIP
(1 YEAR)
CPF CERTIFICATION EXAMS
3 EXAMS
BOOK: FUNDAMENTALS OF DEMAND PLANNING & FORECASTING
FREE SHIPPING
CERTIFICATE: S&OP/ IBP - INCLUDES EXAM FOR KNOWLEDGE-CHECK
CERTIFICATE: SUPPLY CHAIN PLANNING - INCLUDES EXAM FOR KNOWLEDGE-CHECK

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Sponsors
Exhibitors
QAD DynaSys
Iqast
Upcoming Events & Trainings
October 22, 2025
Orlando
Business Planning, Forecasting & S&OP/ IBP...
October 21–24, 2025
Orlando
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial...
September 4, 8, 10, 18, 25, 29, October 8, 2025
Online
Preserve cash, achieve new product forecasting success, optimize Inventory & supply chain efficiency and more....
Event Location
DoubleTree by Hilton Amsterdam Centraal Station
Oosterdoksstraat 4, 1011 DK
Amsterdam
NETHERLANDS
+31-20-530-0800
Room Rate: 252€ + tax/ night
(Breakfast Included)
To maximize your experience, we encourage you to book your stay at our host hotel. Being just steps away from sessions and all scheduled and impromptu networking opportunities will save you time and enhance your connections with fellow participants.

If additional rooms or room nights are required outside the meeting dates, please contact info@ibf.org for assistance.
Book My Accomodation