Read Book Review
by the International Journal of Forecasting (.pdf)
This is the most comprehensive book written in the area of demand planning and forecasting, covering practically every topic which a demand planner needs to know. It discusses not only the different models of forecasting in simple and layman terms, but also how to use forecasts effectively in business planning. It covers forecasting processes from Silo to Consensus Forecasting to Sales & Operation Planning(S&OP) to Collaborative Planning, Forecasting and Replenishment (CPFR) to Integrated Business Planning (IBP), and describes how each one improves over the other. It gives many real life cases and examples to make the point. No matter how accurate forecasts are they have no value unless they are used. For that, it explains how to report, present and sell forecasts to management. Nothing improves unless it is measured. It discusses in detail key performance indicators, which are used or should be used in business. Also, what we can do to improve forecasts. Above all, it brings out a number of worst practices, with the thinking once companies recognize what they are doing wrong, they will do something about them. Also, the book discusses the criteria for selecting a forecasting & planning package or system and more.
"This is much more than another dry book about forecasting. Yes, the
math is there, but it is much more than that, with over 40 years of experience
and real life examples where the function is at the moment, how we got here
and most importantly where we are going. Whether you are just getting into the
vocation or an executive looking to take your Demand Planning to the next level,
make sure to pick up this book to ensure your organization is heading in the
-Michael Wachtel, Vice President of Demand Planning, L'OREAL
"The authors have captured the key issues of managing a world-class Demand
Planning process. The book strips down a complex subject to its essential elements
and explains them clearly and concisely. They use practical, real world examples
to illustrate the concepts presented. It is a must for managers responsible
for improving their organization's Demand Planning capability or someone
new to Forecasting who needs to understand the basics of proper data selection,
forecasting models, or improvement metrics."
-George Hesser, Demand Management Process Manager, E.I. DUPONT DE NEMOURS
"The authors thoroughly detail current best practices in Forecasting,
Demand Planning, and Sales and Operations Planning (S&OP) across all types
of industries. It is an excellent educational resource for both the novice forecaster
and the experienced planning professional."
-Richard Herrin, Director of Supply Chain, GEORGIA GULF CORPORATION
"The book is an important contribution to Forecasting and Planning literature,
written by authors who have had their pulse on Business Forecasting and Planning
for decades. They've done an excellent job in blending the body of knowledge
from various sources, along with their own practical business and teaching experiences,
to produce a very readable book that bridges theory with what is really going
in Business Forecasting and Planning. My kudos goes to them!"
-Larry Lapide, Research Affiliate, MIT CENTER FOR TRANSPORTATION & LOGISTICS
"This is a 'How to Book' every Forecaster and Planner should
have on their desk! The book has provided the Forecasting and Planning community
a well balanced view of the science and art of creating a forecast in a very
conversational tone. Using real world examples, the authors explain 'What
needs to be done, Why to do it, and How to do it.' I appreciate the authors
for taking the time and effort to put down on paper a summary of their 40+ years
of insight, which includes the experience from leaders the IBF has brought together
over the years. This is a beautiful work of substance, built on real world experience,
and skillfully articulated that anyone in the Planning organization could benefit.
-Mark Covas, Senior Director Demand Planning-NACP, GEORGIA PACIFIC
"It is surprising how some senior leaders lack the needed understanding
of Demand Planning & Forecasting. They often oversimplify, are mystified,
or sometimes just plain wrong in how they think about Demand Planning. This
book is an excellent Demand Planning guide, from the process to techniques to
metrics to data to systems; it is not just for the novice, but also for practicing
professionals. Leaders will find it perfect to educate their teams, peers, and
management on critical business processes that keep the supply chain in motion.
This book will be a must read for members of my team."
-Todd Gallant, Senior Director, Timberland Operations, VF CORPORATION
"I found the book to be highly comprehensive and readable, an accomplishment
in the often technical subject of forecasting. I would recommend the book to
any Demand Planning practitioner as a practical way of maintaining current knowledge
in this rapidly changing field."
-Jay Nearnberg, Director, Global Demand & S&OP Excellence, NOVARTIS CONSUMER HEALTH
"This work is a great foundational book for anyone working in the Forecasting
and Demand arena. It provides loads of information in a thorough yet concise
manner. Definitely a must have for your library."
-Curtis Brewer, Head of Forecasting-Environmental Science USA, BAYER CROPSCIENCE
"The book provides a comprehensive review of the Fundamentals of Business
Forecasting. It goes well beyond the typical analytical modeling that most forecasting
books emphasize. It highlights the relevant and timely business implications
of Forecasting and its importance in strategic business processes. Anyone wishing
to improve their Business Forecasting results should read."
-Deborah F. Goldstein, Vice President, Industrial Demand Planning & Customer Fulfillment, MCCORMICK USIG