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EUROPE: BUSINESS PLANNING, FORECASTING & S&OP/ IBP CONFERENCE
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial
Amsterdam, NETHERLANDS
November 18 – 20, 2026
Register Now
Super Early Bird Rate – Expires in 3 days 2 hours
(on September 11, 2026).
Why Attend?
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    Why Attend

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    See Attendee List

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    Pre-Conference Tutorial

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    CPF Certification

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    S&OP Certificate

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    Supply Chain Planning Certificate

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    About Us

This was my first IBF conference and I'm discovering the IBF world. I thought it was a very good event. I loved the networking and sharing among practitioners. I am taking away a lot of ideas for making this move in my own organization.
A. Solis Gil, Business Collaborative Processes Director, Schneider Electric

This conference is the beating heart of the European forecasting and planning community, bringing together planning professionals from around the world for 2 or 3 days of workshop sessions, round robins, and panel discussions. 2 maturity streams are designed to implement planning in your organization or take an existing process to the next level. This is where professionals come to learn, share knowledge, and take inspiration for real change that drives competitive advantage. A community-focused event, there are multiple networking and socializing opportunities, all in the centre of Amsterdam.

  • Join the largest gathering of global professionals from all industries with S&OP/IBP, Demand Planning, Supply Chain, Forecasting, and Analytics responsibilities in Europe
  • Meet other professionals from Sales, Marketing, Finance, HR, Executive Management, and other key functions in the S&OP/ IBP process
  • Learn how to bring change to your organization for better S&OP and operations planning
  • Bring your organization to best-in-class levels in performance through better business planning & forecasting
  • Learn step-by-step from lessons learned and case studies shared by well-known global companies
  • Get instant feedback on your specific challenges and truly network during our Round-Robin Round-Table Discussions
  • Enjoy further networking during our after conference cocktail reception
  • Take advantage before or after the conference of our exceptional location in the heart of central Amsterdam
  • All this and more
See What our Participants are Saying
Past IBF Speakers
Bernd Kruschewski
Bernd Kruschewski
Mammaly
COO

Bernd Kruschewski is COO of Mammaly, where he leads end-to-end operations and Integrated Business Planning. Previously, he spent over a decade at Montblanc, rising to Supply Chain Director for the Middle East, Africa, and India, where he implemented IBP frameworks and multi-node distribution networks. Bernd combines enterprise-level planning expertise with agile DTC execution to scale omni-channel operations.

Khadidja Francis
Khadidja Francis
Guerbet
Global Demand Manager

Khadidja Francis is a seasoned Demand and S&OP/IBP professional with over 15 years of global experience in the pharmaceutical and medical device industries. She currently serves as Global Demand Manager at Guerbet, where she leads a demand team spanning more than 30 countries. Prior to this role, she held positions as Demand and S&OP Manager at Abbott and as a Forecaster at Hydra Pharm. Khadidja holds an MBA in Supply Chain Management from Sorbonne Business School, a Master’s in Economics and Business Administration from University Paris 1 Panthéon-Sorbonne, and a degree in Biochemistry from USTHB, Algeria. She is also APICS CPIM certified.

Sefa Sağlam
Sefa Sağlam
Haier Europe
Global Demand Management Platform Manager

Sefa is the Global Demand Management Platform Manager at Haier Europe, leading demand planning and statistical forecasting for Candy, Hoover, and Haier brands. With expertise in digital transformation and change management, he has held roles across FMCG, home appliances, and consulting. Sefa is a speaker at industry conferences and focuses on Generative AI in IBP. He holds degrees in Mechanical and Management Engineering.

Eric Wilson, ACPF
Eric Wilson, ACPF
Institute of Business Forecasting & Planning
Director of Thought Leadership

Eric Wilson is Director of Thought Leadership at the Institute of Business Forecasting & Planning, bringing over 20 years of experience in demand planning and predictive analytics. He previously led forecasting at Escalade Sports, Berry Plastics, and Tempur Sealy. Eric is an IBF Advanced Certified Professional Forecaster (ACPF) and recipient of IBF’s Excellence in Business Forecasting & Planning Award. He is a frequent speaker, published author, and contributor to The Journal of Business Forecasting.

Jonathon Karelse
Jonathon Karelse
NorthFind Management
CEO
Jonathon is a recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science. Jonathon is the author of an Amazon #1 Best Seller for his book, “Histories of the Future: Milestones in the Last 100 Years of Business Forecasting”. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School and is a member of the Harvard Business Review’s Advisory Council.
Dalila Brini, CPF
Dalila Brini, CPF
LFB
International Business Analyst / OpEx / Master Data Management / SFE

Dalila Brini, CPF, is an International Business Analyst at LFB, driving operational excellence and master data initiatives across global functions. She brings experience in quality leadership and scientific analysis, including serving as a Serology Expert and Quality Lead at UK NEQAS. Her expertise includes data-driven forecasting, operational performance, and business analytics, with experience using Power BI. Dalila holds master’s degrees in Biochemistry and Business Administration and is a Certified PQMS Auditor and IBF Certified Professional Forecaster (CPF).

Paul Metherell
Paul Metherell
Optegra Eye Health Care
Group Head of S&OP

Paul Metherell is Group Head of S&OP at Optegra, responsible for driving productivity and the rollout of S&OP across multiple European markets. He previously led the implementation and development of S&OP across Optegra’s UK business, supporting significant growth and planning maturity. Paul specializes in end-to-end supply chain planning, including demand planning, supply planning, resource planning, and detailed scheduling. He brings extensive experience across FMCG and manufacturing environments.

Andrea Szilagyi
Andrea Szilagyi
KAO Corporation
Head of Demand Planning

With over 20 years of experience in supply chain and business planning, Andrea has held leadership roles at several companies, including The Clorox Company and Kite Hill. Recently serving as Business Planning Manager at Clorox, she oversaw the Cleaning business unit and leads a team of planners, leveraging artificial intelligence for forecasting and process improvements. Previously, as VP of Supply Chain at Kite Hill, she implemented the S&OP planning process, managed key customer relationships, and achieved significant reductions in inventory and lead times. Andrea’s earlier roles include leadership in demand planning and production planning at companies such as Harmless Harvest, Procter & Gamble, and Grundfos, where she drove operational efficiency and innovation in global supply chains.

Justin Lanyon
Justin Lanyon
Arkema Inc.
Global Supply Chain Director

Justin began his career with DuPont in 2002, holding roles in engineering, manufacturing, and supply chain across the U.S., India, and China. He later joined Valspar/Sherwin-Williams as a plant manager before becoming Global Director of Manufacturing for Arkema’s Sartomer unit. In 2021, he took on dual leadership roles in Sartomer's Global Photoinitiator and Marketing divisions. Currently, Justin serves as Global Supply Chain Director for Arkema’s Coating Solutions segment, overseeing end-to-end operations across 31 plants and €3B in turnover. He holds a BS in Chemical Engineering, an MBA, and is pursuing executive education at Wharton and INSEAD.

Massimo Giannetto
Massimo Giannetto
AkzoNobel
Former Director of IBP

Massimo Giannetto is a global supply chain and performance management expert with over 20 years of experience leading transformation programs across Europe, Asia, and the Middle East. He served as Director of IBP at AkzoNobel and held senior roles at DuPont, where he developed and integrated global planning processes with financial strategy. Massimo specializes in scenario-based decision-making and cross-functional alignment, helping organizations elevate their IBP maturity. Now working as an executive consultant, he advises companies on digital planning enablement and enterprise decision frameworks. Massimo is a recognized thought leader and frequent speaker at global planning and forecasting conferences.

Samson Dimitrijević, CPF
Samson Dimitrijević, CPF
International Luxury Group
Warehouse and Supply Chain Manager

Samson Dimitrijevic, CPF, is Warehouse and Supply Chain Manager at International Luxury Group of Switzerland. He has over a decade of experience in biotech and pharmaceuticals, leading supply chain and finance analytics initiatives. His expertise includes operational planning, supply chain analytics, and enterprise transformation. Samson holds an MSc in Supply Chain Management, an MBA, an MSc in Finance and Investments, and is an IBF Certified Professional Forecaster (CPF).

Leon Hergert
Leon Hergert
Spherecast Technologies Inc.
Co-Founder & CEO

Leon Hergert is Co-Founder and CEO of Spherecast Technologies Inc., where he leads development of AI-driven forecasting and inventory optimization platforms for omni-channel brands. Previously, he built custom optimization engines for global MRO providers and led fulfillment automation at a venture-backed 3PL technology startup. Leon focuses on scalable AI agent systems that enhance forecasting, replenishment, and decision automation across supply chains.

Dr. Sven F. Crone
Dr. Sven F. Crone
iqast
Founder & CEO

Dr. Sven F. Crone is the Founder & CEO of iqast, a pioneer in supply chain forecasting with artificial intelligence. He is also an Assistant Professor in Management Science at Lancaster University and Director of the Lancaster Centre for Forecasting. With over 20 years of experience in forecasting theory and practice, he has published more than 40 scientific papers and developed award-winning forecasting algorithms. He has trained over 500 demand planners and consults with global organizations on forecasting methods, systems, and processes. Dr. Crone received IBF’s Dr. Chaman L. Jain Lifetime Achievement Award in 2024.

Past IBF Speakers
Bernd Kruschewski
Bernd Kruschewski
Mammaly
COO
Khadidja Francis
Khadidja Francis
Guerbet
Global Demand Manager
Sefa Sağlam
Sefa Sağlam
Haier Europe
Global Demand Management Platform Manager
Past Conference Schedule
  • Pre-Conference Tutorial
    Nov 18, 2026
  • Conference Day 1
    Nov 19, 2026
  • Conference Day 2
    Nov 20, 2026
IBF Members Only
12:00 PM - 1:00 PM
Tutorial Registration
1:00 PM - 4:00 PM
Pre-Conference S&OP Tutorial

ROLE OF FORECASTING IN THE ORGANIZATION

  • Benefits and its impact on supply chain, management decisions, financial plans
  • Responsibilities/Accountability
  • Consensus development and management support
  • Relationship to other decision and planning processes
  • Cross-function participation and involvement

S&OP & FORECASTING PROCESS

  • Process design and interfaces
  • Cross-functional involvement and consensus building
  • Forecaster competencies & skills
  • Forecast user Information needs
  • Risk and error tolerances

FORECAST ERROR MEASUREMENT

  • Importance of error measurement and analysis
  • Sources and remediation of error
  • Interpretation and application of error metrics
  • Mean Absolute % Error (MAPE)
  • Weighted Mean Absolute % Error (WMAPE)
  • Error analysis and cost of error

DATA MANAGEMENT AND DATA CLEANING

  • Data identification and definition
  • Structure of time series data
  • Data collection and analysis
  • Identifying and adjusting for anomalies

HOW TO FORECAST WITH TIMES SERIES MODELS – THE MOST WIDELY USED METHOD OF FORECASTING

  • Importance of pattern identification
  • Time series model development
  • When to use time series models
  • Advantages and disadvantages of time series
  • Event adjustments and when to use
  • Underlying assumptions
  • Widely used time series methods – averages, naïve model, exponential smoothing, decomposition, trend, seasonal, and other time series methods

HOW TO FORECAST WITH REGRESSION ANALYTICS – FORECASTING AND EVALUATING CAUSES OF VARIATION IN DEMAND

  • When to use Regression
  • Advantages and disadvantages
  • How to build a regression model for demand
  • Application in estimating effects of promotions, pricing, advertising, and other program actions
  • Using regression methods in conjunction with time series forecasting

NEW PRODUCT FORECASTING – FORECASTING OVER LONGER TIME PERIODS WITH GREATER UNKNOWNS

  • Challenges of New Product Forecasting
  • Opportunity identification and evaluation
  • Product lifecycle structure and estimation
  • Qualitative forecasting methods
  • Diffusion models
  • Quantitative forecasting methods
  • Expected error and accuracy

MS-EXCEL will be Used for Demonstration Exercises. Bring Along Your Laptop (Optional)

Registration

Every package includes the 2-day Conference (19-20 Nov) with morning refreshments, lunch & the cocktail reception.

Step 1

Choose your package

Select one of the available registration packages from this event.

PRE-CONFERENCE WORKSHOP: 1-Day Fundamentals of Demand Planning & Forecasting Tutorial
(IBF MEMBERS ONLY)
  • FUNDAMENTALS OF S&OP, DEMAND PLANNING & FORECASTING TUTORIAL - 18 NOVEMBER 2026 (ACTIVE IBF MEMBERS ONLY)
  • S&OP/ IBP & FORECASTING CONFERENCE - 19-20 NOVEMBER 2026
  • COCKTAIL RECEPTION - 19 NOVEMBER 2026
  • IBF MEMBERSHIP - (1 YEAR)
  • CPF CERTIFICATION EXAMS - 3 EXAMS
  • BOOK: FUNDAMENTALS OF DEMAND PLANNING & FORECASTING - FREE SHIPPING
Step 2

Add certificates (optional)

Earn a shareable digital certificate by passing a 1-hour knowledge check after the event.

Current selection
Choose a package to continue
Past Sponsors
Past Exhibitors
QAD DynaSys
cubewise
Iqast
Neways iPac
Upcoming Events & Trainings
October 21, 2026
Orlando
Business Planning, Forecasting & S&OP/ IBP...
October 20–23, 2026
Orlando
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial...
Event Location
DoubleTree by Hilton Amsterdam Centraal Station
Oosterdoksstraat 4, 1011 DK
Amsterdam
NETHERLANDS
+31-20-530-0800
To maximize your experience, we encourage you to book your stay at our host hotel. Being just steps away from sessions and all scheduled and impromptu networking opportunities will save you time and enhance your connections with fellow participants.

If additional rooms or room nights are required outside the meeting dates, please contact info@ibf.org for assistance.
Book My Accomodation