IBF Town Hall: The Reality of AI Forecasting
Kevin Reim
Strategic Projects and Integration - Luxe Supply Chain
L'Oréal

Kevin is a Supply Chain and Operations executive with a proven track record of developing talent, reducing costs, and delivering world class service. He leads a team of 300 people in the country and international fulfillment center operations for the Luxury Division. For 5 consecutive years, first at Lancôme then at Kiehl’s, Kevin delivered the highest lag 3 forecast accuracy in the world in L'Oreal Luxury, and reduced excess and obsolete by over 30%. In 2012, he built out the demand planning function and implemented consensus demand planning process at a $500M + CPG company enabling S&OP implementation, step changing forecast accuracy (120 index to PY) and reducing inventory levels by over 35%. Prior to this, Kevin worked at PepsiCo where he led the Demand and Supply Planning teams for the South Business Unit, with $3.4 billion in revenue, 14 plants, and 114 locations. He also piloted Voice Pick for the company and led the demand planning integration of Gatorade and Tropicana Chill into the Pepsi Beverages Company direct store delivery model for the South Business Unit. Kevin has served as President of the Institute for Business Forecasting & Planning (IBF) New York Metro Chapter since 2012 and has published articles in the Journal of Business Forecasting.

Jess (Jihyun) Lee
Data & Applied Scientist 2
Microsoft

Jess (Jihyun) Lee is a Data & Applied Scientist II at Microsoft, leading advanced machine learning initiatives for cloud supply chain environments. Her work focuses on autonomous forecasting systems, anomaly detection, and explainable AI. Previously at Dell, she led award-winning projects in supply chain simulation and large-scale analytics. Jess holds a Master of Science in Business Analytics from the University of Texas at Austin.

Jeffrey Porter
Chief Marketing Officer
Stock IQ Technologies

Jeffrey Porter brings more than 35 years of experience in distribution and manufacturing. He began his career at Andersen Consulting and later served as a manufacturing development engineer at Hewlett-Packard. Jeffrey holds a BSc in Engineering, an MBA from Colorado State University, and a Certification in Purchasing Management. He is also a longtime member of Vistage, an executive coaching organization for business leaders.

Todd Morley
Chief Data Scientist
Stock IQ Technologies

Todd brings extensive expertise in AI strategy. He studied AI at Stanford and co-founded a successful data science consultancy. He has advised Fortune 500 companies and the U.S. Congress on AI strategy and has presented on AI at conferences, including MIT’s National Conference for Chief Data Officers.

Eric Wilson, ACPF
Director of Thought Leadership
Institute of Business Forecasting & Planning

Eric Wilson is Director of Thought Leadership at the Institute of Business Forecasting & Planning, bringing over 20 years of experience in demand planning and predictive analytics. He previously led forecasting at Escalade Sports, Berry Plastics, and Tempur Sealy. Eric is an IBF Advanced Certified Professional Forecaster (ACPF) and recipient of IBF’s Excellence in Business Forecasting & Planning Award. He is a frequent speaker, published author, and contributor to The Journal of Business Forecasting.

AI continues to evolve rapidly, but its practical application in demand forecasting and supply chain planning remains complex. In this session, we'll explore how organizations are approaching AI in real-world settings: what’s currently possible, where human expertise remains essential, and how to assess and advance your team’s AI maturity.

You will learn:
  • Common misconceptions about AI in forecasting
  • How AI is being used to improve forecast accuracy and responsiveness
  • The evolving relationship between statistical models, AI, and planner oversight
  • Key considerations for evaluating your AI readiness and maturity
  • What future developments in AI may mean for planning organizations
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