10 Rules for Successfully Leading Portfolio Optimization
Leading companies are challenging every aspect of their businesses to operate the most lean, effcient, and profitable business. An increasing area of focus within a company is evaluating the performance of brands and SKUs to optimize the product portfolio as well as mix of product offerings to their customers and consumers. This article provides guidance on executing the process based on shared best practices used by leading companies.
From Issue:
Awaken Your S&OP Process with Product Portfolio Management
(Winter 2015-2016)
IBF Journal Article by Mark Covas, originally published in Winter 2015-2016
10 Rules for Successfully Leading Portfolio Optimization