Product or service strategy, and the ability of different functions to serve that strategy, makes or breaks a company. It stands to reason then, that S&OP should be designed to specifically support the enterprisewide goals of your business. Most companies have one of three overarching strategies: Product Leadership, Customer Intimacy or Operational Excellence. This article reveals how to identify which category your company falls into and how to adapt your S&OP to each strategy (with segmentation underlying each approach), along with practical tips for the Product Management Review and Executive S&OP steps.

From Issue: SPECIAL ISSUE: IMPLEMENTING & SUSTAINING S&OP
(Winter 2021-2022)