Successful companies across all industries have one thing in common—every function in the organization leans heavily into a clearly defined go-to-market strategy. Supply chain and demand planning are arguably the biggest value drivers in this regard. In this article, I reveal two real-life case studies of companies with very different value propositions and how unique planning responses maximize their competitive advantages. With specific tips for the Product and Executive Reviews in S&OP, I reveal how connecting demand planning to strategy serves a company’s key priorities, whether it be cash flow, taking market share, or customer ...

From Issue: From Theory to Practice: Converting Company Strategy to Flawless Execution
(Winter 2022-2023)

Adapting S&OP To Company Strategy