Demand Planning doesn’t exist in a vacuum—it exists to support the company’s unique competitive advantages, and must be designed in such a way that decisions made in planning forums support the strategic priorities. The following is a case study of a transformation project I led for a global sporting goods company with a unique growth-by-acquisition strategy. I detail the challenges I inherited, the implementation steps covering people, process, and technology, and the results achieved, along with lessons learned for aligning your planning to overall business ...

From Issue: From Theory to Practice: Converting Company Strategy to Flawless Execution
(Winter 2022-2023)

Case Study: Relaunching Demand Planning to Support an Aggressive Growth Strategy