Establishing process governance is critical for extracting value from demand planning practices. An important step in the journey towards robust governance is the assignment of a Demand Planning Business Process Owner (BPO). Such a role can add value to an organization by driving process standardization, and by leading transformational efforts involving processes, tools, and organization. BPOs must possess a mix of competencies that balance soft skills with technical and analytical ones. Goodyear Tire & Rubber is one company that has been making use of Demand Planning BPOs.