Executive engagement is considered one of the most important components of an effective sales and operations planning process, but it is rarely defined. This creates an expectation of commitment—a perceived level of executive involvement but without clarifying or establishing any of the specific baseline behaviors that are known to best influence S&OP and yield optimal outcomes. This is a conundrum.

From Issue: Using Scorecards for Improving and Sustaining the S&OP Process
(Summer 2016)