Forecasting Sales Of Nintendo Game Consoles

ForeCastinG sales oF nintendo GaMe Consoles By Frank C. Wilson Logistic models often work well for forecasting technological products … gives sales forecasts of Wii for years 2009 & 2010 … shows stepby- step how to use Excel to generate forecast with a logistic model. W W ith new game console products released every few years, Nintendo executives need to be able to forecast future unit sales of the company’s game consoles. Logistic functions are often very effective in modeling cumulative unit sales of technology-based products. Technology tools such as Microsoft Excel can be used to analyze data and create logistic function models for game console sales at companies such as Nintendo. HistorY oF nintendo GaMe Consoles The basic business strategy of Nintendo executives is to expand the worldwide gaming audience regardless of “age, gender, language, cultural background, or gaming experience.” In the company’s 2008 Annual Report, Nintendo President Satoru Iwato heralded the company’s Wii product as a machine that puts smiles on people’s faces and promotes fun and interaction among the entire family. The Wii system had a significant impact on the sales of Nintendo, ...