DEBASHIS SINHA | Mr. Sinha is the Senior Demand Manager at GlaxoSmithKline (GSK), one of the leading pharmaceutical companies in the world. He oversees the demand and supply of the pharmaceutical products of all in-bound pharmaceutical shipments from around the globe into GSK’s facility in Dubai. This facility supplies pharmaceutical goods to the Arabian Gulf and Near East Markets (UAE, Bahrain, Qatar, Kuwait, Oman, Jordan, Syria, Lebanon, Iraq, and Yemen). He specializes in the management and continuous improvement of the planning process including new product launch planning, inventory management, supply sourcing, order management, warehousing, distribution, and shipping. How to Make the S&OP Process More Robust By Debashis Sinha In the world of Operations, we want our businesses to run like an assembly line, where people and tools are in sync. The reality, however, is very different. This is because each team in a company acts as a separate “tribe”—a community with its own culture, its own ways of thinking, and its own agenda. The differences come to light in the planning process when Sales, Finance, Marketing, and Supply Chain teams gather to forecast demand ...

From Issue: 7 Behaviors of Great Demand Planners
(Spring 2015)

How to Make the S&OP Process More Robust