How To Sell Forecasts To Management
The author believes that it is equally important to sell the forecasts to management so that they can trust and use the numbers. The author also describes how it can be accomplished.
From Issue:
Winter 1991
(Winter 1991-1992)
IBF Journal Article by Debra M. Schramm, originally published in Winter 1991-1992
How To Sell Forecasts To Management