Assuming a new role as a Demand Planner, whether it is your first job or a new job at a different company, presents a steep learning curve, and it is crucial to have a plan for building the relationships and acquiring the knowledge that will allow you to succeed. In this article I discuss how success in a demand planning role requires a deep understanding of the product line, forging relationships with key stakeholders, and learning how to communicate the forecast to executives. I dive into practical ways to build trust with sales and marketing and other business partners to facilitate the S&OP process, how to communicate with each department and executives using their own language, and the questions you should be asking in your first six months to truly understand demand for each product and the underlying demand drivers.

From Issue: How to Manage Outliers in Demand Data Caused By Covid-19
(Spring 2021)

Keys to Success in a New Demand Planning Role