This article describes Covid-19’s profound impact on the overall retail market. Essentially, the strongest e-tailers got stronger, and the weak ones got weaker. I discuss how food shortages played a key role whereby successful brick-and-mortar retailers were able to co-fulfill grocery pickup and delivery orders with online orders for household goods, especially cooking implements as more cooked at home. Given retailers are the leading industry in integrating omnichannel businesses, we in other industries have much to learn. This article reveals how companies have survived and thrived during the pandemic so that we may learn from their example and improve our own supply chain planning and order fulfillment.