Maximizing Sales and Profit with Integrated Global Demand and Supply Planning

With integrated global demand and supply planning, companies can not only anticipate better the customer demand but also reap the benefit of economies of scale by consolidating the supply chain under one roof. Business simulations and what-if scenarios can help executives make best decisions for the entire global enterprise with a minimal level of risk exposure. DANNY HALIM | Mr. Halim is vice president of industry strategies at JDA Software. He is responsible for developing strategic supply chain innovations for the consumer products industries. O O ver the past decade, global process manufacturing compan ies—including providers of water and air treatment, agricultural chemicals and fertilizers, lubricants, additives, paints, industrial gases, and specialty and performance materials— have made significant supply chain changes. Many have created large global footprints by strategically establishing production and logistics infrastructure overseas to improve lead times while moving closer to emerging international markets. In the process, many have maximized global economies of scale and reduced costs by integrating supply chain transaction and execution through a single ...