Quick response software that responds to rapid changes in demand is all the rage. Vendors even go so far as to say that many of the COVID-related disruptions wouldn’t have happened if we had this technology in place. Such easy solutions rarely reflect reality, however. In this article I argue that quick response forecasting provides little to benefits for most organizations, and ends up being a costly mistake. I reveal the underlying supply chain issues that quick response software aims to solve, and outline whether it is right for your company based your unique supply chain ...

From Issue: You Survived the Pandemic! Now Learn Your Lessons
(Spring 2023)

One Size Does not Fit All—Why Quick Response Might not Work