This column discusses the challenges brick-and-mortar retailers have been having when competing against the likes of and other e-tailers. The retailers are developing omnichannel supply chains that can support online order fulfi llment, while trying to limit the disruption this might cause to their existing fi ne-tuned store-based operations. Part of the change they will need to make involves their forecasting and planning processes, which work well for shelf sales, but not necessarily for online order fulfi llment. Use of omnichannel chains involves more complex deployment of inventories to satisfy consumer demand.

From Issue: Five Trends That Will Impact S&OP Over the Next 10 Years
(Fall 2016)

Retail Omnichannel Needs Better Forecasting & Planning