Supply Chain Digitalization— Delivering Sustainable Cross-Functional Change

This article presents the opportunities for demand planning and associated functions as supply chain digitalization emerges, and the challenges associated with fully realizing its benefits at the enterprise level, for example, through enhanced Integrated Business Planning (IBP). It introduces a change approach, based on the Tipping Point insights and principles explored by Malcolm Gladwell that provide some practical illustrations of how this approach can be applied to support change programs in this field.