Baby Boomers are living longer. This group of retirees—who are wealthier, healthier, and more educated than prior age cohorts—are creating a ‘Longevity Economy’ fueled by their retirement incomes and investments. There is currently a dearth of goods and services that future retirees will need as they decline in physical and mental acuity. Over the next few decades, significant new product innovation will be needed to meet their demands. In this article, a seniors’ demand model to help forecasters and planners tap into this formerly neglected age group ...

From Issue: Going Beyond S&OP: Hedging Exogenous Business Risk
(Fall 2023)

The Longevity Economy Requires Innovation