Despite continuing technological advances that take us to the limits of achievable accuracy, most companies still struggle with forecasting, with many forecasts less accurate than a naïve model. More complex statistical modeling, by itself, does not provide the answer. Instead, significant performance improvement can come from a “defensive” approach to business forecasting, using tools like FVA analysis. With a defensive approach, organizations identify the waste and bad practices that degrade forecasting performance, and can thereby achieve the full potential of the technological advances.

From Issue: Special Issue: Future of Demand Planning & Forecasting
(Winter 2017-2018)

The Move to Defensive Business Forecasting