The Move to Defensive Business Forecasting

Despite continuing technological advances that take us to the limits of achievable accuracy, most companies still struggle with forecasting, with many forecasts less accurate than a naïve model. More complex statistical modeling, by itself, does not provide the answer. Instead, significant performance improvement can come from a “defensive” approach to business forecasting, using tools like FVA analysis. With a defensive approach, organizations identify the waste and bad practices that degrade forecasting performance, and can thereby achieve the full potential of the technological advances.