Understanding the Impact Of Covid 19 on Your Product Portfolio

During the current pandemic and subsequent demand disruption, we are preoccupied with understanding current consumer behavior and short-term demand. But equally as important is the longer-term picture. In this article I present a framework for understanding how demand for different products will shift, both as we exit this crisis and for the year ahead. I use a categorization system based on product needs, revealing how consumer behavior now and going forward will impact your demand forecasts.