As difficult as it was, those of us that managed demand during the pandemic have learned invaluable lessons that can be carried forward. In this article I discuss the key learning moments I personally experienced during COVID-19. In hindsight, supply chains were not as robust as we thought and, in some cases, the compounding impacts of shifting demand and supply constraints made them break all together. Further, we learned that collaboration was always key with COVID forcing companies to adopt the practices they should have had all along. With cautionary tales for the future, I also discuss how hasty decision making when the pressure was on led to major blunders, and how planning systems made existing problems even ...

From Issue: You Survived the Pandemic! Now Learn Your Lessons
(Spring 2023)

You Survived the Pandemic! Now Learn Your Lessons