Summer 2010

Featured Articles:

• Extraneous Factors Weigh Heavily on the U.S. Economic Outlook

  By Jack Malehorn

• Euro Shock Leads to Global Slowdown

  By Evangelos Otto Simos

• Role of Marketing and Market Research in Forecasting

  By Sara Brumbaugh

• Predictive Metrics

  By Larry Lapide

• Beyond Point of Sale: Leveraging Demand Signals for Forecasting

  By Steve Keifer

• Six Rules for Eff ective Demand Planning In A Volatile Economy

  By Chaman L. Jain and Mark Covas