Building E-Commerce Forecasting Capabilities for Volatile Times
You will learn:
- What to consider in designing an e-Commerce forecasting process with an emphasis on direct to consumer (DTC)
- Which KPIs should be used to evaluate the effectiveness of your approach
- How to use the data rich e-commerce platform to help inform business strategy
- How eCommerce fits within the IBF/S&OP process
- Differences in forecasting for eCommerce vs. brick and mortar and wholesale
![author]()
Mark Temkin
Senior Director, Planning and External Operations
Harry's Inc.
Mark Temkin has over 25 years of management experience in demand planning, supply chain operations and business strategy in the consumer products, high-tech and apparel industries. He is currently Senior Director, Planning and External Operations at Harry's, Inc. Prior to Harry’s, Mark managed the demand planning and inventory control functions for Hain Celestial’s U.S. natural foods and personal care businesses, and before that, worked at Samsung Electronics and Barnes & Noble’s Nook Device division. He has expertise in reengineering demand planning functions, implementing new systems and leveraging S&OP and CPFR processes to drive forecasting accuracy, service levels and inventory optimization. He is an active member of IBF as panel expert, moderator and chapter event host and holds a BA in Political Science from John Hopkins University and a MBA in Finance from NYU’s Stern School of Business.
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