How & When to Use Top down, Bottom Up, & Other Forecasting Approaches
Virtual Best Practices Conference: Business Planning, Forecasting & S&OP/ IBP
How & When to Use Top down, Bottom Up, & Other Forecasting Approaches

You will learn:

  • How to forecast at all levels in your product hierarchy
  • What bottom up and top down forecasting are and when to use them
  • How to reconcile top down and bottom up approaches into one forecast
  • How to break down aggregate or category level forecasts into SKU level forecasts
  • How PUMA uses different forecast techniques for different purposes
Joseph Eschenbrenner, ACPF
Director of Demand & Supply Planning
Joe Eschenbrenner serves as Director of Demand Planning for Puma North America. Joe's current responsibilities are focused in multiple areas, driving "Speed to Market" and "Holistic Operational Efficiency". He manages Demand and Supply Planning, Merchandising Operations, and Sales Allocations. Prior to joining Puma, Joe was the Global Manager of Demand Planning for the Timken Company which serves diverse industries including Automotive, Heavy Truck, Off Highway, Rail, Wind Energy, Heavy Industries, Power Transmission, Industrial Distribution and Automotive Market. Joe holds an MBA and Master's Degree in Finance from Rensselaer Polytechnic Institute (RPI) as well as a B.A. in Mathematics and Statistics from the University of Connecticut. Joe is a past President of the Automotive Market Research Council and has achieved IBF's Advanced Certified Professional Forecaster (ACPF) designation.