How & When to Use Top down, Bottom Up, & Other Forecasting Approaches
You will learn:
- How to forecast at all levels in your product hierarchy
- What bottom up and top down forecasting are and when to use them
- How to reconcile top down and bottom up approaches into one forecast
- How to break down aggregate or category level forecasts into SKU level forecasts
- How PUMA uses different forecast techniques for different purposes
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Joseph Eschenbrenner, ACPF
Director Planning and Material Management
Roche Tissue Diagnostics
Joe Eschenbrenner serves as the Director Planning and Material Management for Roche Tissue Diagnostics. Prior to this, he served as the Director of Demand Planning for Puma North America where his responsibilities were focused in multiple areas, driving "Speed to Market" and "Holistic Operational Efficiency". He has extensive experience managing Demand and Supply Planning, Merchandising Operations, and Sales Allocations. He also worked as the Global Manager of Demand Planning for the Timken Company which serves diverse industries including Automotive, Heavy Truck, Off Highway, Rail, Wind Energy, Heavy Industries, Power Transmission, Industrial Distribution and Automotive Market. Joe holds an MBA and Master's Degree in Finance from Rensselaer Polytechnic Institute (RPI) as well as a B.A. in Mathematics and Statistics from the University of Connecticut. Joe is a past President of the Automotive Market Research Council and has achieved IBF's Advanced Certified Professional Forecaster (ACPF) designation.
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