How To Drive Revenue & Growth Through Better Trade Planning & Forecasting Analytics at Mars
Virtual Best Practices Conference: Business Planning, Forecasting & S&OP/ IBP
How To Drive Revenue & Growth Through Better Trade Planning & Forecasting Analytics at Mars

You will learn:

  • That more than two third of the CPG promotions have negative ROI, and what to do about it
  • How to drive a better trade and promotion planning process using advanced analytics
  • The impact of better forecasting on your company’s bottom line
  • How you can enable your sales organization to forecast more analytically and change their behavior for the better
  • One company’s journey of improving trade forecasting and how it impacted efficiency, revenue and ROI
author
Deepak Jose
Global Director, Demand Analytics
Mars Inc.
Deepak Jose is a digital transformation and commercial strategy professional and is currently the Head of Business Strategy and Advanced Analytics at Mars. He leads analytics transformation programs for Pet Care, Mars Wrigley, Food, and Multi Sales segments to drive profitable growth for Mars and its customers. He leads a global team of data scientists and business translators driving digital transformations. Prior to Mars, Deepak worked for Coca-Cola, ABB, and Mu Sigma. He holds an MBA from George Washington University School of Business and a degree in Mechanical Engineering from NIT in Calicut, India. He is also an Executive Data Council member at BCI Summit-based out of New York, and co-author of the international bestselling book, Leading through Pandemic - Unconventional Wisdom from Heartfelt Leaders.