How To Drive Revenue & Growth Through Better Trade Planning & Forecasting Analytics at Mars
Virtual Best Practices Conference: Business Planning, Forecasting & S&OP/ IBP
How To Drive Revenue & Growth Through Better Trade Planning & Forecasting Analytics at Mars

You will learn:

  • That more than two third of the CPG promotions have negative ROI, and what to do about it
  • How to drive a better trade and promotion planning process using advanced analytics
  • The impact of better forecasting on your company’s bottom line
  • How you can enable your sales organization to forecast more analytically and change their behavior for the better
  • One company’s journey of improving trade forecasting and how it impacted efficiency, revenue and ROI
author
Deepak Jose
Revenue Management Advanced Analytics Leader
Mars Inc.

Deepak Jose is a digital transformation leader at Mars Inc. where he currently leads a Strategic Revenue Management and Route to Market Digital transformation program for Mars Wrigley Food and multi-sales segments, managing a team of data scientists and business translators. During his career, Deepak has worked for The Coca-Cola Company, Mu Sigma, Asurion and ABB. Prior to Mars, Deepak was the Client Engagement leader at Mu Sigma and led a portfolio of Fortune 500 client engagements globally across CPG, Retail, Tourism, Manufacturing and Industrial verticals. Prior to that, he was Senior Manager for Business Planning at Coca-Cola Refreshments. Deepak holds an MBA from George Washington University and has a graduate business analytics certification. He is also a mechanical engineer from NIT in India.