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Turning Consumption Data Into Robust Demand Plans: How To Implement Consumption-Based Forecast Models In Your Organization
Virtual Best Practices Conference: Business Planning, Forecasting & S&OP/ IBP
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Turning Consumption Data Into Robust Demand Plans: How To Implement Consumption-Based Forecast Models In Your Organization

You will learn:

  • What consumption-based forecasting is, including the inputs and outputs
  • The value of POS data in your forecasting to see drivers of demand like store placement, promotions and price
  • Practical steps to implementing a consumption-based model into your demand planning where we translate consumer demand into shipment/replenishment plans
  • Examples of how it can be used to improve collaboration with your cross-functional partners and generate more robust insights in your demand reviews
author
Meredith Cannon
Director of Integrated Business Planning
Campbell Snacks

Meredith has led demand planning teams across multiple industries. She is currently the Director of Integrated Business Planning at Campbell Snacks (part of Campbell Soup Company). Prior to this she was Director of Demand Planning and Customer Fulfillment at Ball Corporation and has also led demand planning at WhiteWave Foods and L’Oreal. She holds a BA in Economics from Davidson College.