Executive Stream 3: Technology, Big Data, and Digital Transformation for the New Age of Predictive Analytics
Executive Stream 3: Technology, Big Data, and Digital Transformation for the New Age of Predictive Analytics

If you don’t transition your company to be analytics driven, you could be left behind. We now compete not so much on price or quality, but on our ability to interpret data. And given that predictive analytics and AI have reached a tipping point, we must look at organizational design for Demand Planning differently. Big Data and predictive analytics are exploding with a growing number of variables and complex relationships that can be analyzed and understood – and technology underpins every element of this evolution.

We will be discussing whether functionality updates are growing faster than our maturity levels, whether we should invest in new and “advanced” technology and expect our teams to play catch-up, and whether we should blame poor results on systems or the lack of best practices and qualified talent. And of course, we’ll dive into the role of advanced analytics during times of disruption


  • How to start a technology search and avoid technology pitfalls, and tips and tricks for quick, easy access to data and decision making
  • How your organization can be at the vanguard of technological change
  • How technology helps keeps supply chains functioning during times of crisis, and helps maintains sufficient inventory
  • How to develop an analytics driven roadmap and sell it leadership
  • What a “best practice process” looks like and determining the right balance with technology tools
  • How to use predictive analytics technology to predict and respond to massive demand disruptions like Covid-19
  • How to provide analytics insight to all areas of the business
  • How to identify key demand drivers and incorporate them into your forecasts
  • Some not-so-obvious Big Data sources to create demand signal insights

Eric Wilson, CPF, Director of Thought Leadership, Institute of Business Forecasting & Planning

Joe Eschenbrenner, ACPF, Director of Demand & Supply Planning, Puma
Tim Hotze, SVP Global Network Planning and Global Intelligence, Target
Jon Ostrom, Director of Planning Applications and Supply Chain Analytics, Columbia
Andrew Schneider, ACPF, Sr. Transformation Manager of Corporate Quality, Medtronic

Eric Wilson, ACPF
Director – Thought Leadership
Institute of Business Forecasting & Planning
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Thought Leadership at the IBF. Prior to this he worked as the Director of Demand Planning at Escalade Sports, Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is an IBF Advanced Certified Professional Forecaster (ACPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning.
Andrew Schneider
Supply Chain Global Process Leader
Ball Corporation

Andrew Schneider is an award-winning Integrated Business Planning and Supply Chain Management professional. He is currently employed with Ball Corporation, the world’s largest sustainable & innovative beverage packaging company. He is also on the Board of Advisors for the Institute for Business Forecasting & Planning (IBF), a triple-fellow with the Association for Supply Chain Management (ASCM) , and a regular international speaker at industry events. Andrew is a hands-on data scientist & practitioner, while also an inspirational industry leader with a passion for innovating & advancing the fields of demand planning, S&OP, and enterprise risk management. He is an IBF Advanced Certified Professional Forecaster (ACPF).

Tim Hotze
SVP Global Network Planning and Global Intelligence
Tim Hotze is Senior Vice President, Network Planning and Global Intelligence for Target. He oversees Target’s future Supply Chain intelligence products as well as end-to-end operational functions for Network and Topology Planning, S&OP, and Guest Order and Availability Management. Before joining Target in November 2017, Tim held a number of leadership roles at Amazon covering Supply Chain Execution, Capacity Planning and Management, Inventory Placement and Labor Planning. He also spent more than a decade at Panalpina World Transport where he had responsibility for worldwide logistics and Supply Chain solutions as well as innovation management. He sat on the board of The Warehouse Education and Research Council and currently sits on the Advisory Board for the Institute of Business Forecasting and Planning (IBF). Tim holds a joint Master’s degree in Industrial Engineering, Logistics and Supply Chain from the University of Technology in Darmstadt (Germany).
Joseph Eschenbrenner, ACPF
Director of Demand & Supply Planning
Joe Eschenbrenner serves as Director of Demand Planning for Puma North America. Joe's current responsibilities are focused in multiple areas, driving "Speed to Market" and "Holistic Operational Efficiency". He manages Demand and Supply Planning, Merchandising Operations, and Sales Allocations. Prior to joining Puma, Joe was the Global Manager of Demand Planning for the Timken Company which serves diverse industries including Automotive, Heavy Truck, Off Highway, Rail, Wind Energy, Heavy Industries, Power Transmission, Industrial Distribution and Automotive Market. Joe holds an MBA and Master's Degree in Finance from Rensselaer Polytechnic Institute (RPI) as well as a B.A. in Mathematics and Statistics from the University of Connecticut. Joe is a past President of the Automotive Market Research Council and has achieved IBF's Advanced Certified Professional Forecaster (ACPF) designation.
Jon Ostrom
Director of Enterprise Planning Technology